Lenskart’s AI-Powered Expansion: India’s Eyewear Giant Eyes Global Markets

Lenskart, India’s leading eyewear retailer, is rapidly evolving into a global force, leveraging artificial intelligence and automation to redefine the eyewear shopping experience. Founded in 2010 by Peyush Bansal, the company has constructed a technology-driven ecosystem that allows customers to virtually try on frames, receive AI-powered style recommendations, and seamlessly order prescription glasses with minimal effort.

With substantial financial backing from investors such as SoftBank and Temasek, Lenskart has secured over $1.5 billion in funding, fueling an aggressive expansion strategy beyond its home market. In 2023, the company acquired Japanese eyewear brand Owndays, significantly enhancing its footprint across Singapore, Japan, and the Middle East. With a growing network of over 1,500 stores worldwide, Lenskart is emerging as a formidable competitor to industry giants like Warby Parker and Luxottica.

Artificial intelligence plays a central role in Lenskart’s retail innovation. The company employs AI to optimize inventory management, provide hyper-personalized product recommendations, and deploy advanced 3D face scanning technology to ensure precision-fit eyewear. Its omnichannel strategy—integrating the convenience of online shopping with an expansive brick-and-mortar presence—has been instrumental in solidifying customer loyalty and market dominance.

Looking ahead, Lenskart is intensifying its focus on AI advancements while expanding further into Europe and the United States. By combining affordability with cutting-edge technology, the company aims to carve out a significant share of the fragmented global eyewear market. As consumer preferences shift toward personalized and tech-enabled retail experiences, Lenskart is well-positioned to redefine the future of eyewear commerce on a global scale.